Editorial via Talenthouse


Along with the Beatles and the Rolling Stones, The Who complete the holy trinity of British rock. It is generally acknowledged among rock aficionados that The Who in their heyday were the most exciting live band on the planet, with their Live at Leeds album hailed as the greatest live album of all time.

After a long summer on the road for their European Tour 'Quadrophenia and More', The Who, together with Pretty Green, the U.K based fashion house, are turning to the creative community for help designing new artwork. Aspiring graphic designers are invited to submit their graphic artwork, as inspired by the vast catalogue of The Who music, for the opportunity to have it produced and featured as a t-shirt and sold on Pretty Green.


One designer will have their artwork interpreted for a t-shirt and sold on Pretty Green's online store. In addition, they will receive: 
  • 5% royalty of all t-shirts sold*
  • $2,500
  • Exposure for their submission across The Who and Pretty Green's official social media channels
*After local sales tax is applied, sold at a retail value of £40.


The highest voted designer will receive: 

  • Exposure for their submission across The Who and Pretty Green's social media channels
  • Exclusive Pretty Green merchandise


Launched: November 13, 2013
Submit by:
 January 7, 2014
Share & Support: January 8, 2014 - January 14, 2014
Selection: January 28, 2014

To learn more, go here....


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